During a career spanning 20 years, Carol Z. Shea has fine-tuned her talents in meeting the strategic consumer and B2B marketing research needs of many diverse companies in consumer package goods, retail, health care, professional services and other industries.  Clients appreciate Shea's ability to uncover critical marketing research insights and reveal growth opportunities in such areas as strengthening brands and customer loyalty, expanding into new markets, and developing new products and services.  

Carol Shea is also widely respected in the marketing research field:

• teaching the American Marketing Association's Marketing Research Boot Camp,
• authoring articles in such publications as Marketing Research and Marketing News,
• having taught as an adjunct faculty member of the Williams College of Business, Xavier University, and
• having served as a member of the Advisory Council to the US Census Bureau.

She is uniquely qualified in the arena of marketing research for retail environments, having launched and run the marketing research department of the Central Trust Company (now part of PNC Bank).  

Shea holds an undergraduate marketing degree from Arizona State University and a Master of Science degree in marketing from the University of Cincinnati.  Shea is the president of Olivetree Research, a full-service marketing research consultancy.  

Carol can help your company go places with digital media. Let's talk about it.