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Bill Collins
Principal, DecisionPoint Media Insights
Bill Collins provides strategic/tactical B2B Consulting and Custom Research Services to the operators of Digital Signage and Kiosk networks, and to the vendors that provide products and services for these Digital Signage and Kiosk networks.
Bill Collins' services to the Digital Signage and Kiosk markets include:
- Market Assessment and Analysis, Brainstorming, and B2B Research,
- Development of Go-To-Market Plans,
- Creation of B2B Partnership, Networking, and Key Prospect Opportunities,
- Creating Highly Customized Consumer Research,
- Recruiting Key Employees for clients' Digital Signage ventures and Training and Mentoring current employees who are new to the Digital Signage media sector,
- Authoring White Papers for clients' competitive advantage and producing custom B2B research which supports those White Papers, and
- Speaking at Industry Conferences on topics relating to Digital Signage market trends and metrics/research.
During his 8-year career in the Digital Signage and Kiosk media sectors, Bill Collins has developed a knowledge base of expertise and experience that includes:
- Providing Strategic Consulting and/or Custom Research Services to clients such as:
- Publishing White Papers, articles, blog entries and opinion pieces, many of which can be accessed here -- http://www.decisionpointmedia.com/analysis.asp -- and on the DailyDOOH blog at www.dailydooh.com,
- Co-founding and Co-publishing of AKA.TV -- www.aka.tv -- the world's first advertiser-supported news-and-analysis website to cover the global market for Digital Signage networks at retail and out of home,
- Serving on the judges' panel in 2007 and 2008 for the Digi Awards, an industry-wide competition sponsored by Digital Signage magazine and The Digital Signage Group which recognizes the outstanding resellers, dealers and audio/visual (AV) systems integrators working in the Digital Signage media sector,
- Co-authoring the world's first syndicated research report on Digital Signage networks for CAP Ventures (now InfoTrends) in March 2001, and
- Presenting, moderating, and chairing sessions at Digital Signage and Kiosk conferences and tradeshows which were staged in Toronto, New York City, Chicago, London, San Antonio and Las Vegas.
Bill Collins has played a leading role in the development of the Digital Signage industry by:
- Founding and publishing the Narrowcasting News from Bill Collins electronic newsletter, the world's first periodical publication of any kind to provide news and analysis on the Digital Signage market,
- Convening and chairing the founding meeting of the Out-of-Home Video Advertising Bureau (OVAB) in January 2006 in Las Vegas, and
- Providing key counsel, introductions, sales leads, and keynote speaker recruitment to ExpoNation LLC, for the inaugural Digital Retailing Expo [now the Digital Signage Expo and Out-of-Home Network Show] in San Francisco, October 2004.
Bill can help your company go places with digital media. Let's talk about it.
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